The Importance Of Monitoring Your Blog Statistics
Blog statistics are an important part of maintaining awareness about the surfing habits and sources of traffic that visit your blog. There are several different types of blog statistics packages that can be implemented to help you record statistics.
Google Analytics is a free online software package that can be setup by establishing a Google account and installing the provided code into your web pages. You can establish tracking goals, run daily reports and setup goals and milestones to track and record the sources of your traffic. With email functionality, you can have daily reports sent to your inbox for perusal. At the unbeatable price of 'free' it is hard to top.
Statscounter is a free online statistics site that allows you to setup an account, insert tracking code and log into your account to view daily statistics. You can drill down to determine the search keywords used and the source of search engine traffic. There are limitations to the functionality but since there is no charge for the service, as a source of free statistics, it is a great way to get valuable feedback on your readers surfing habits.
Your blog host usually has a generic statistics package that can be used to track weblog statistics. One common package used is called Webalizer. In some cases, you can purchase more advanced statistics reporting capability by paying a nominal monthly amount. AW stats is favored by many hosting providers and sometimes this package is incorporated as part of the functionality of your account. Why it's important to track your blog reader statistics Blog statistics provide important insight into what's working on your blog. Pages that reveal viewer staying power indicate topics that are considered important to your target audience. For content expansion purposes, you can investigate viewer trends to determine sweet spots for further content development. This is important feedback for developing your readership base and providing content to the target market. Blogging statistics also reveal where the source of your traffic is originating from. Whether your running advertising promotions or tracking organic search engine listings, your blog traffic statistics can indicate which campaigns are producing traffic, from which source, what search terms were used and, in the case of selling goods and services, whether they made a purchase or not. This is valuable feedback for further campaign analysis, new marketing initiatives and refining campaigns that are currently working. If your bog is not producing traffic, you need to know why. Blog statistics can provide the insight you need to map out a traffic generation strategy.
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